Boss Dog was founded in 2019 after founder Basel Nassar struggled to find a solution for his first dog Kelby’s digestive issues. Unable to find products that provided the level of probiotic support he was looking for, he and his team set out to create their own approach to pet nutrition.

That idea became Boss Dog Brand, built around the belief that good health begins with proper nutrition and digestive support. The company developed treats, supplements, and complete meal solutions that incorporate probiotics while remaining enjoyable and easy for pets to eat.

Boss Dog’s product philosophy also emphasizes straightforward ingredient choices. Its food products are positioned as free from corn, soy, wheat, artificial ingredients, and preservatives, while focusing on wholesome nutrition designed for everyday feeding and wellness.

Beyond nutrition, Boss Dog is part of the broader Boss Nation family, which also supports pet-focused organizations through donations and community involvement. Across its products and outreach, the brand continues to center its mission on helping pets live healthier, happier lives.